YouTube

1. Create Remarkable Content

The prerequisite for the remaining tips to work for you is to create remarkable content  for your channel. The adage “Content is King” holds true in YouTube marketing as well.

Your videos should engage, entertain or educate your viewers. The audience should emotionally invest in your videos - how can you take an idea, turn it on its head and create something that is essentially the same, yet something new? Approach content from the viewers point-of-view- not your own. Sure, you have things you want to say about your brand, but YouTube is not the place to say it in the obvious way. Create content around their pain points or the broader/ big picture need that your product category address, and then find a natural or unobtrusive way to bring your brand messages in.

2. Create a killer/solid first impression

How do you make sure that when a stranger lands on your channel, they’ll get to know who you are? YouTube gives you two tabs to showcase the personality of your brand.

1. Home Tab: This is the page you first-time visitors will see. To grab their attention from the get-go, add a channel trailer that lets them know more about your brand. Here is how Marketo tells visitors about their brand through the trailer:

3. Brand your videos

There are two places where you can add branding elements in your videos.

1. In-video: Add a 3-second branding intro in the beginning of the video to promote your brand. At the end add a CTA asking viewers to subscribe to your channel.

Use YouTube’s InVideo programming to add features like a logo watermark in all of your videos, featuring a video or a playlist or adding a poll to engage your audience.

Also, add a custom thumbnail to entice your audience to click on your videos. Here is an example by Neil Patel:

4. YouTube Ads

YouTube ads circumvent the process of building organic community by offering you a way to reach out to the entire YouTube community for a price. It is an effective way to build your brand image in short time. To make YouTube ads work for you, your ad needs to be compelling to the viewer to take action.

Here is an ad by Gary Vaynerchuk. The ad runs for well over 7 minutes, but it’s so compelling that viewers are willing to invest that much amount of time (Again, we go back to the prerequisite of creating remarkable content).