Study: Amazon replaces Microsoft as third most-valuable brand
Dive Brief:
- Tech companies make up eight of the top 10 brands in the 2018 BrandZ Top 100 Most Valuable Global Brands ranking from WPP and Kantar Millward Brown, according to a news release made available to Marketing Dive. Overall, brands globally had their largest-ever annual jump in value with a 21% increase for a total of $750 billion.
- Google, Apple, Amazon, Microsoft and Tencent comprise the top five most valuable brands , in that order. Amazon moved into the no. 3 spot, which Microsoft held last year, by adding 49% in brand value over the past year compared to a 40% gain for Microsoft. Tencent beat out Facebook to take the no. 5 spot, with the former's value up 65% compared to 25% for the latter.
- For the first time, non-U.S. brands grew faster than U.S. brands, with 14 Chinese brands appearing on the list, compared to only one in 20016. The value of China’s top 10 companies grew 47% year-on-year; U.S. brands grew 23% overall. Chinese e-commerce company JD.com, ranked No. 59, was the fastest growing at 94%, followed by e-commerce giant Alibaba, ranked No. 9, growing 92%.
No comments